Broadcasters rally around Run3TV for NextGen TV features, measurement
Leading independent television operators like the E. W. Scripps Company and Sinclair are participating in the effort.
Sinclair, Inc. (formerly Sinclair Broadcast Group) is a local broadcast and pay TV network company based in Baltimore, Maryland. The company owns or operates more than 190 television stations in 90 metropolitan areas, most of which are affiliated with a major broadcast network like ABC, CBS, the CW, Fox or NBC.
Through its Diamond Sports Group subsidiary, Sinclair also has a controlling interest in nearly two dozen regional sports networks. Sinclair also operates the Tennis Channel in the United States and overseas and several broadcast networks and streaming content channels — Charge, Comet, T2, TBD and The Nest.
Sinclair’s other businesses include Sinclair Media Networks, the streaming local news platform NewsOn and One Media Technologies. Sinclair is also a proponent of NextGen TV, the next-generation digital broadcast standard utilizing ATSC 3.0 technology.
Leading independent television operators like the E. W. Scripps Company and Sinclair are participating in the effort.
Mike Palmer, Sinclair’s Assistant Vice President for Media Management, will serve a one-year term on EIDR’s board of directors, the company affirmed on Thursday.
“Petko Unfiltered,” which airs on Sinclair’s Tennis Channel, will be the first to use the machine-learning tool.
The news divisions of the four major broadcast networks and CNN are encouraging both sides to participate this year.
The regional sports channels will continue to be offered through Spectrum TV.
Charge will be added to eight ABC-owned television stations in key markets like New York, Chicago, Los Angeles and San Francisco.
The streaming channel will launch as a virtual network on Sinclair-owned stations broadcasting in ATSC 3.0.
Sinclair said the move is intended to encourage more public TV stations to sign on to NextGen TV, which will help them reach viewers already using the new digital broadcast standard.
Sinclair’s Comet digital network will broadcast the 51st annual Comet Awards on March 2nd.
Sinclair has signed an agreement with peer broadcaster TEGNA to distribute its digital network The Nest in more cities across the country.