AT&T will launch an ad-supported version of its streaming service HBO Max later this year, with an initial price point of $10 a month, according to a report.
The gap between customers who have access to HBO Max and those who don’t is starting to close
Job losses expected at HBO, TBS, TNT and elsewhere, the Wall Street Journal reports.
The move is intended to satisfy agreement with cable companies that require no commercials in new HBO programs.
Executives at HBO are wrestling with how to launch a cheaper, ad-supported version of HBO Max without stepping on cable deals.
An AT&T executive admitted the company made a mistake when it operated a confusing number of HBO-branded streaming services.
At a conference on Tuesday, finance executive John Stephens said AT&T’s focus is on its blockbuster streaming service.
The sitcom “Friends” is the most-streamed show on WarnerMedia’s streaming service HBO Max, the company said in a press release this week.
Netflix has earned more than 160 Emmy nominations, more than any other network or service, according to a press release.
AT&T’s premium movie network HBO has optioned rights that could lead to the development of a coronavirus-inspired dramatic series.